Industry & Academic Credentials

Lumin's main principal is Cathy Wu (吳小娟). Her professional career in the United States over two decades spanned a broad set of industries and disciplines, a testimony to her intellectual versatility. She worked with senior management teams in firms ranging in size from Fortune 100 companies to a boutique consulting company. She authored assessment reports and delivered oral presentations analyzing business intelligence to support the management’s decision-making.  Her analytical and communication capabilities were consistently commended by the senior management. Her analyses also yielded tangible business results.

Cathy has completed graduate-level courses in sociology and earned a master’s in the library science (MLS) and a master’s in business administration (MBA) concentrating in strategic management.

A Trusted Advisor for Academic publishing

Instead of a transaction-based business model as practiced by most agencies, Cathy champions a solution-oriented model. This model allows her to provide tailored services to clients which cover various aspects of manuscript submission. For example, she makes sure that the client’s point-by-point response compellingly addresses the feedback and inquiries from editors and reviewers—a step in the peer review process importance of which is often underappreciated. She also conducts necessary background research so she gains sufficient enough a conceptual grasp of the thesis of the manuscript. Together with her own analytical, critical, and independent thinking abilities, she is able to advise clients on how to optimally structure the narratives in the manuscript and shine the most illuminating light on the key messages, so the manuscript can be favorably received by editors and reviewers.

Her diverse professional background coupled with a deep understanding of the process of academic publishing uniquely positions her to serve as a seasoned advisor to guide her clients to a more fruitful path to seeing their research published. This is evidenced in her clients' success in having their edited research papers published in English academic journals with high impact factors.